GEN Z FINDS MORE IN LESS WITH SOFT SAVING

Gen Z Finds More in Less With Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching cash with a fresh perspective. Rather than concentrating only on long-term build-up, this generation is focusing on equilibrium, health, and

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